It seems we’re pretty average when it comes to gift giving. Research shows 70% of Australians admit to knowingly buying undesirable gifts at Christmas, leaving over 20 million unwanted gifts up for grabs this year.
We’re excited to share that Gumtree have announce a brand new campaign to banish the unwanted gifts, where you can not only win an iPad, but you can also Win a Nutribullet!
This year 2.4 million Aussies will head to sites like Gumtree to sell their unwanted Christmas gifts, a 43% increase on last year alone! It’s no surprise then that the good folk at Gumtree have launched their “Unwanted Gifts” campaign, with the chance to win an iPad! But wait – there’s more! Our Mum Central readers can also go in the draw to win themselves a shiny new Nutribullet and say “adios” to boring… “hello healthy!”
It seems we’re pretty average when it comes to gift giving. Research shows 70% of Australians admit to knowingly buying undesirable gifts at Christmas, leaving over 20 million unwanted gifts up for grabs this year.
We’re excited to share that Gumtree have announce a brand new campaign to banish the unwanted gifts, where you can not only win an iPad, but you can also Win a Nutribullet!
This year 2.4 million Aussies will head to sites like Gumtree to sell their unwanted Christmas gifts, a 43% increase on last year alone! It’s no surprise then that the good folk at Gumtree have launched their “Unwanted Gifts” campaign, with the chance to win an iPad! But wait – there’s more! Our Mum Central readers can also go in the draw to win themselves a shiny new Nutribullet and say “adios” to boring… “hello healthy!”
It used to be the ‘thought that counts’ but research by Australia’s leading classifieds Gumtree suggests that the thought may have disappeared altogether. Sometimes it’s understandable your Kris Kringle just doesn’t understand you, let alone realise that the hot pink Playboy Seat Covers they bought you would be great…if you had a car! Let’s not forget to mention the disastrous ‘101 Ways to Fold a Napkin’ book your Aunty’s Brother’s Cousin bought you, except you’re just not the entertaining type!
Money conscious Gen Y are the most likely to sell their unwanted gifts for cash (24%), followed by Gen X (18%) and Baby Boomers (6%). Two in three have ignored the trend completely, wastefully leaving unwanted gifts in the cupboard to collect dust.
If we’re not selling unwanted presents online, we’re re-gifting, with 9.6 million Australians (66%) guilty of offloading gifts to someone else. While women are more likely to re-gift than men, both appear to be getting away with it, as only 8% have been caught out – a surprisingly low result given some Australians have accidentally re-gifted to the person that gave them the present in the first place. DOH!
So if you find yourself with excess/unwanted gifts this Christmas, here’s some top tips to get the best results for your ad and most money in your pocket.
1. Be descriptive: Describe the product you’re selling, including its features, a brief history and reasons for selling the item. The more information you provide, the more likely you are to make a sale at the price you’re looking for.
2. Make your ad visual: You will have more success with potential buyers if they can visualise the item you are selling, so it is very beneficial to include a range of images.
3. Sell at a fair price: Don’t oversell the product or price it at more than it is worth. A great way to ensure your pricing is competitive is to research what similar products are selling for online.
Don’t be a statistic this Christmas. ‘Should’ you end up with a gift or three you’d rather not see, it’s easy to make some cash back and put it towards something you really want with the latest initiative by Gumtree!
#unwantedgifts
Gumtree is giving away an iPad to one lucky advertiser. Simply place your ad for free on their free classifieds and include the hashtag #unwantedgifts in your ad to enter. It’s that simple.
And if that’s not great enough, we’re going one better at Mum Central and giving away a Nutribullet to one of our lucky readers!
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