In the lead up to launching our site we did some research on where Australians are spending there time and money and were surprised to find that just under half of the Australian population have a facebook account and that men used the internet more than women. Online sales in Australia is predicted to be worth a whopping $37.1 Billion dollars by 2013, showing that more users are becoming more comfortable shopping online. Travel and Accommodation take the cake for most popular purchase online taking up 74% of all purchases.
94% of Australian Population has access to Internet – Out of which 79% go online every day and 60% multiple times a day.Estimated Users on Popular Social Networks
| Social Networks |
Number of users |
| Facebook |
10,968,120 |
| Twitter |
1,800,000 |
| LinkedIn |
2,200,000 |
| Tumblr |
1,200,000 |
| Pinterest |
510,000 |
| MySpace |
420,000 |
Gender Breakdown
|
Male |
Female |
| Pages Viewed Per Month |
2,996 |
2,681 |
| Number of Sessions |
81 |
76 |
| Time Spent Online Per Month |
82:00 |
73:05 |
Australian Ecommerce Sales
| Year |
Sales ( in Billions) |
| 2010 |
$27.0 |
| 2011 |
$30.2 |
| 2012 |
$33.0 |
| 2013 |
$37.1 |
Ecommerce Spending per Online consumer in Australia
| Year |
2006 |
2007 |
2008 |
2009 |
2010 |
2011 |
2012 |
| Australia |
$1,048 |
$1,416 |
$1,789 |
$1,724 |
$1,749 |
$2,011 |
$2,108 |
Age group
73% of online users from age group 35-44 have shopped online.
| Age Group |
%age of online users shopped Online |
| 18-24 |
61% |
| 25-34 |
69% |
| 35-44 |
73% |
| 45-54 |
65% |
| 55-64 |
52% |
| 65+ |
40% |
Popular Categories Purchased Online by Online Buyers
| Categories |
Percentage |
| Travel / Accommodation |
74% |
| CD/Music/DVD |
45% |
| Clothes/Jewelry |
34% |
| Computers/Softwares |
31% |
| Sports Equipment |
29% |
| Electrical Goods |
21% |
| Stocks/Insurance |
21% |
| Food/Groceries |
13% |
| Lotteries/Betting |
9% |
| Home Furnishing |
8% |
| Medical Items |
6% |
| Other |
3% |
Frequency of Online Purchases ( Per 6 months)
| Number of Orders Placed |
% of Online Consumer (Australia) |
% of Online Consumer (Major Cities) |
% of Online Consumer (Inner Regional) |
% of Online Consumer (Outer Regional) |
% of Online Consumer (Remote) |
| 1-5 Times |
52% |
52% |
52% |
52% |
52% |
| 6-10 Times |
25% |
26% |
25% |
25% |
27% |
| 11-15 Times |
10% |
10% |
10% |
6% |
16% |
| 16+ Times |
13% |
12% |
13% |
16% |
5% |
Most Popular Payment Methods
53% of Online Consumers use Credit Cards and Money Transfer Services like Paypal for online Purchases
| Payment Method |
Percentage |
| Credit Cards and Money Transfer Services ( Paypal) |
53% |
| Credit Card |
25% |
| Money Transfer Services (Paypal) |
12% |
| Other |
9% |
Where are Australians Purchasing From
| Ecommerce Sites |
Percentage |
| Most often from Australian E-commerce Sites |
53% |
| Most often from Overseas Sites |
19% |
| Equally from Australian and Overseas Site |
29% |
Top 10 Online Retailers in Australia (courtesy – Smartcompany.com.au)
| Ranks |
Retail Brand |
| 1 |
BigW |
| 2 |
BookTopia |
| 3 |
BrandsExclusive |
| 4 |
Catch of the Day |
| 5 |
Cudo |
| 6 |
Deals Direct |
| 7 |
Dick Smith |
| 8 |
Get Wines Direct |
| 9 |
Good Guys |
| 10 |
Harvey Norman |
New Zealand
United Kingdom
94% of Australian Population has access to Internet – Out of which 79% go online every day and 60% multiple times a day.Estimated Users on Popular Social Networks