How to Run a Competition in Australia
A guide for businesses: legal requirements, permit obligations, and best practices for running successful competitions.
Legal Requirements Overview
Important: Competition laws vary by state. This is general guidance - always consult a legal professional for your specific situation.
Games of Chance vs Skill
Games of Chance (random draws) require permits in most states. Games of Skill (25 WOL, creative entries) generally don't require permits but must be judged on merit.
State-by-State Permits
NSW, VIC, SA require trade promotion lottery permits. QLD, WA, TAS have different requirements. National competitions often need multiple permits.
Terms & Conditions
All competitions must have comprehensive T&Cs covering eligibility, entry method, prize details, draw dates, and how winners will be notified.
Competition Checklist for Businesses
Define competition type (chance vs skill)
Determine prize value and pool
Apply for necessary permits
Draft comprehensive T&Cs
Set clear entry and draw dates
Plan winner notification process
Consider independent judge/witness
Plan prize delivery logistics
Why Businesses Run Competitions
Brand Awareness
Competitions can reach millions of potential customers and create viral social media exposure.
Lead Generation
Collect email addresses and customer data for future marketing campaigns.
Customer Engagement
Creative competitions encourage meaningful interaction with your brand.
Drive Sales
Purchase-to-enter promotions directly increase product sales.
Want to Promote Your Competition?
List your competition on Competitions.com.au and reach thousands of engaged Australian compers!
Contact us for business promotion options.