Mother's Day Competitions Australia 2026
Mother's Day falls on Sunday 10 May 2026 in Australia. Competitions start popping up from early April — here's how to find them and win something Mum will love.
Why Mother's Day Is a Great Time to Comp
Mother's Day is one of the biggest gifting events in Australia. Brands spend big on promotions and giveaways to capture the seasonal rush — which means more competitions with better prizes than usual.
Retailers, florists, restaurants, beauty brands, and jewellers all run Mother's Day promotions in the 4–6 weeks leading up to the day. Many of these include a competition or giveaway element — either standalone or as part of a purchase promotion.
The other advantage? Seasonal competitions often have fewer entries than year-round ones. Many compers focus on the big cash and car prizes, so niche seasonal giveaways (like a spa package or a hamper) can slip under the radar. That means better odds for you.
Brands running Mother's Day competitions include household names like Pandora, Endota Spa, Myer, David Jones, The Iconic, and dozens of smaller boutique businesses. Many run their giveaways exclusively on Instagram or Facebook, so following these brands is key.
Popular Mother's Day Prize Types
Spa & Pampering
Day spa packages, massage vouchers, facial treatments, and beauty hampers. Endota Spa, Gwinganna, and local day spas frequently run Mother's Day giveaways worth $200–$1,000+.
Where to find: Instagram, brand websites, shopping centre promotions
Jewellery & Accessories
Pandora, Lovisa, Michael Hill, and Swarovski all run Mother's Day promotions. Prizes range from individual pieces ($50–$200) to full jewellery collections ($500+).
Where to find: Brand social media, email newsletters, in-store displays
Dining & Experiences
High tea packages, brunch vouchers, cooking classes, wine tasting tours, and restaurant gift cards. Many restaurants and hotels offer Mother's Day specific packages and run competitions to promote them.
Where to find: Local restaurant social media, tourism boards, food blogs
Flowers & Hampers
Florists go all out for Mother's Day. Expect giveaways from brands like Interflora, Lvly, The Bouqs, and local florists. Hamper companies (The Hamper Emporium, Gourmet Basket) also run seasonal promotions.
Where to find: Instagram (florists are very active here), Facebook, brand websites
Retail & Fashion
Department stores (Myer, David Jones) and online retailers (The Iconic, Adore Beauty) run Mother's Day gift guide promotions with competition elements. Gift card prizes are common.
Where to find: Email newsletters, brand apps, social media
Travel & Getaways
Some brands go big with weekend getaways, hotel stays, or short breaks as Mother's Day prizes. These are rarer but very high value ($1,000–$5,000+).
Where to find: Travel brands, hotel social media, tourism boards
Where to Find Mother's Day Competitions
1. Competitions.com.au
We list Mother's Day competitions as they appear. Browse current Mother's Day competitions →
2. Instagram
The #1 platform for Mother's Day giveaways. Search hashtags like #mothersdaygiveaway, #mothersdaycomp, and #winformum. Follow florists, beauty brands, and jewellers — they run the most giveaways in this period.
3. Facebook
Local businesses (cafes, florists, beauty salons) love running Facebook Mother's Day giveaways. Check your local area groups and pages. Shopping centres also run centre-wide promotions.
4. Brand Email Newsletters
Sign up to newsletters from brands like Endota Spa, Pandora, Myer, and The Iconic. They often send exclusive competition links to subscribers that aren't promoted on social media.
5. In-Store & Shopping Centres
Westfield and other major shopping centres run Mother's Day promotions with entry forms at customer service desks. These have far fewer entries than online competitions.
Tips for Winning Mother's Day Competitions
1. Start Early (April)
Most Mother's Day competitions open 4–6 weeks before the day. The earlier you start looking, the more you can enter. Set a reminder for early April each year to begin your search.
2. Write from the Heart (25 WOL Entries)
Many Mother's Day competitions use a "tell us why your Mum deserves to win" format. Be specific and personal — judges read hundreds of generic entries. Mention a real memory or something unique about your mum. See our 25 Words or Less guide for tips on crafting winning entries.
3. Prepare Photos
Photo competitions are popular around Mother's Day. Have a few good photos ready: a childhood photo with Mum, a recent one together, or a candid shot. Quality doesn't need to be professional — authentic moments win. Check our photo competition guide for more tips.
4. Follow the Right Brands
Follow florists, day spas, jewellers, and hamper companies on Instagram and Facebook before Mother's Day season. Many giveaways require you to be a follower to enter, and you'll see them in your feed as soon as they go live.
5. Don't Overlook Local Businesses
Local cafes, florists, and beauty salons run Mother's Day giveaways with tiny entry pools. A local florist's Instagram giveaway might get 50–100 entries compared to thousands for a national brand. Your odds are dramatically better.
6. Enter Purchase-Trigger Comps
If you're already buying a Mother's Day gift, check whether the brand is running a competition with purchase. Department stores, florists, and online retailers often include an automatic entry with any purchase during the promotional period. See our buy-to-enter guide.
Mother's Day Competition Timeline
First competitions appear. Mostly from larger brands and retailers with longer promotional periods. Start searching and following relevant brands.
Peak competition launch period. Florists, spas, jewellers, and hamper companies all launch their promotions. This is when the most competitions are open.
Last-minute local competitions. Smaller businesses and local shops launch quick giveaways. These often close just before Mother's Day with very few entries.
Final entries close. Most competitions close in the days before Mother's Day so prizes can be delivered in time. Don't leave entries to the last minute.
Mother's Day! Winners drawn and announced. Some competitions extend past the day for late entries, but most are already closed.
Common Entry Methods for Mother's Day Comps
| Entry Type | How It Works | Typical Odds | Guide |
|---|---|---|---|
| 25 Words or Less | "Tell us why your Mum deserves to win in 25 words or less" | Best — skill-based | Guide → |
| Social Media | Like, follow, comment, tag a friend, share | Medium — varies by following | Guide → |
| Photo Entry | Share a photo of/with Mum, childhood throwback | Good — effort deters many | Guide → |
| Purchase Required | Buy a gift, enter receipt or order number | Good — purchase barrier | Guide → |
| Simple Draw | Fill in a form, subscribe to newsletter | Lower — easy entry = more entries | Tips → |
Mother's Day Competition Checklist
Start looking in early April
Follow florists, spas, and jewellers on Instagram
Prepare heartfelt 25WOL entries in advance
Have photos of/with Mum ready to upload
Check local businesses — fewer entries = better odds
Sign up to brand newsletters for exclusive comps
Enter purchase-trigger comps when buying gifts anyway
Don't wait until May — most close before the day
Frequently Asked Questions
When is Mother's Day 2026 in Australia?
When do Mother's Day competitions start?
Can I enter Mother's Day competitions if I'm not a mum?
What are the best Mother's Day competitions to enter?
Will the prize arrive in time for Mother's Day?
Win Something Special for Mum!
Browse current Mother's Day competitions on Competitions.com.au