Complete Guide to Social Media Competitions in Australia
Master Facebook, Instagram, Twitter and TikTok competitions. Learn platform-specific strategies, avoid common mistakes, and maximise your chances of winning.
Most Popular Platform
Fastest Growing
Entry Types
5+ Methods
Most Competitions
Photo/Video Focus
Twitter/X
Retweet Contests
TikTok
Video Challenges
Facebook Competitions
Facebook competitions are the most powerful of all social media competitions. There are two main types: Timeline competitions (easiest to enter) and App competitions (embedded forms used by bigger companies).
Common Entry Methods
Like + Comment
Like the post and leave a comment (often answering a question or tagging friends)
Share + Comment
Share to your timeline (if allowed) and comment on original post
Tag Friends
Tag 1-3 friends in comments (make sure they're okay with being tagged!)
Fill Out Form
Complete an embedded form or app linked from the post
Pro Tip: Commenting Strategy
Don't just write "Pick me!" - make your comment stand out. Answer questions thoughtfully, be creative, and engage genuinely with the brand. Some competitions pick winners based on the best comments, not randomly.
Facebook Rules to Know
- Allowed: Asking for likes, comments, or messages to the page
- Allowed: Using likes to vote for entries
- NOT Allowed: Requiring shares to personal timeline as mandatory entry
- NOT Allowed: Requiring tags on content you're not actually in
Instagram Competitions
Instagram is a visual platform owned by Facebook, so competitions often link between both platforms. Perfect if you love taking photos!
Common Entry Methods
Like + Follow + Comment
The classic Instagram entry combo
Photo Submission
Post your own photo with specific hashtag
Story Repost
Share the competition post to your story
Tag Friends
Each friend tagged = extra entry
Critical: Set Your Profile to PUBLIC
Promoters can't see your entry if your profile is private! Make sure to switch to a public profile so promoters can see your tagged photos and entries. You can always switch back after the competition ends.
Twitter/X Competitions
Twitter (now X) tends to be the noisiest social media platform. Be careful - there are many international competitions ("Sweepstakes") that aren't open to Australians!
Finding Twitter Competitions
Search these hashtags to find competitions:
Is Twitter Worth It?
It's helpful to have a Twitter account to get bonus entries on competitions that offer them. However, if you're not interested in tweeting or following people regularly, it's probably not worth making Twitter your main platform.
TikTok Competitions
The newest platform for competitions. Usually involves creating video content, so more effort required but often fewer entries!
Common Entry Methods
Video Challenge
Create a video using specific sound or theme
Duet/Stitch
Respond to brand's video with your own
Follow + Like + Comment
Similar to Instagram entry method
Hashtag Challenge
Use branded hashtag in your video
Setting Up for Success
Profile Setup
- Use a real-looking profile photo
- Complete your bio/about section
- Set profile to PUBLIC during competitions
- Enable notifications for pages you follow
Privacy Tips
- Consider a separate "comping" account
- Review privacy settings regularly
- Only enter competitions from verified pages
- You can "unlike" pages after competitions end
Common Mistakes to Avoid
Private Profile
Forgetting to set your profile to public means promoters can't see your entry. Always double-check!
Wrong Hashtag
Misspelling the competition hashtag means your entry won't be found. Copy and paste to be safe.
Not Checking Winners
Many competitions announce winners only on social media. Check back after the draw date!
Entering International Comps
Always check the T&Cs - many social media competitions are US/UK only, not open to Australians.
Social Media Competition Checklist
Set profile to PUBLIC
Read T&Cs for Australian eligibility
Complete all required actions
Double-check hashtags
Note the closing date
Check back for winner announcements
Ready to Start Winning on Social Media?
Social media competitions are a numbers game. As businesses compete for exposure, prizes get bigger and entries get easier.
Decide which platforms work for you and spread your net far and wide!