Competitions - Page 3 | Competitions.com.au

How Do Instagram Competitions Work?

Instagram competitions are everywhere - and for good reason. Brands use Instagram giveaways to grow their following and boost engagement, which means there's always a fresh batch of competitions to enter. The most common format is "follow, like & tag" - follow the brand's account, like the competition post, and tag one or more friends in the comments. You'll also find photo and video competitions where you submit your own content using a branded hashtag, and Story-based competitions where you share a post to your Story for bonus entries. Instagram competitions tend to attract fewer entries than Facebook ones (especially Reels and UGC challenges), so your odds can be surprisingly good. See our social media competitions guide for platform-specific tips.

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28 Active Instagram Competitions

Last updated: March 5, 2026 8:59 AM AEST

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How to Win Instagram Competitions in Australia

Want to increase your chances of winning Instagram competitions? Here are our expert tips from Australia competition winners:

Top 5 Winning Strategies

1
Follow the account BEFORE you comment - most Instagram competitions require you to be a follower at the time of the draw. If you forget to follow, your entry won't count
2
Tag different friends on separate comments for bonus entries - many competitions count each tagged friend as a separate entry. Tag 3 friends across 3 comments = 3 entries
3
Share the post to your Story - even when it's not required, some brands give bonus entries for Story shares. It takes 2 seconds and could double your chances
4
Set your account to public during competition periods - brands can't verify Story shares or hashtag entries from private accounts. Switch to public or you risk being overlooked
5
Use the branded hashtag exactly as written - for UGC and photo competitions, misspelling the hashtag means the brand can't find your entry. Copy-paste it directly from the post

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Frequently Asked Questions About Instagram Competitions

How do Instagram competitions work?

Most Instagram competitions ask you to follow the brand's account, like the post, and tag friends in the comments. Some also require you to share the post to your Instagram Story or submit your own photo/video with a branded hashtag. Winners are usually selected randomly or judged on creativity, and announced via the brand's page or direct message.

Can I enter Instagram competitions with a private account?

You can enter follow/like/comment competitions with a private account since the brand can see your comment. However, for Story shares or hashtag-based entries, your account needs to be public so the brand can verify your entry. Many experienced compers switch to public during competition periods.

Do I need lots of followers to win Instagram competitions?

No. Most Instagram giveaways are random draws - your follower count doesn't matter. For UGC or photo competitions that are judged, the quality of your entry matters, not your following. Some influencer collaborations may consider reach, but standard brand giveaways treat all entries equally.