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ModelCo is a cult international beauty brand based in Sydney, Australia and is the creation of former model agent Shelley Barrett. ModelCo creates smart beauty solutions that are quick-fix, multi-purpose and unique. Ideal for consumers who are time poor yet want to look and feel good, each product cleverly combines cutting-edge creativity and technical innovation inspired by models, celebrity and the everyday women’s need for easy to use, dual-purpose cosmetics.
"ModelCo is all about smart beauty, I create unique & innovative products for women that are chic, sophisticated and looking for quick-fix beauty solutions. I only use the best formulations for my products and always ensure that each product is not only stylish, but convenient to use,” says Shelley.