Win $1.55M & Other Consolation Prizes

What are the prize details for the Ritchies 155th Birthday Promotion competition?

The Ritchies 155th Birthday Promotion competition offers a total prize pool valued up to $1,614,624, including a chance to win a $1,550,000 Major Prize, as well as additional prizes like $5,000 and $10,000 consolation prizes. The first five entries drawn will win the opportunity to attend the final event, where one participant will draw for the Major Prize.

When does the Ritchies 155th Birthday Promotion competition end?

The Ritchies 155th Birthday Promotion competition begins on 3 September 2025 and final entries close at 11:00 PM local time on 30 September 2025.

How can participants enter the Ritchies 155th Birthday Promotion competition?

Participants can enter the Ritchies 155th Birthday Promotion competition by spending $40 or more in a single transaction at participating Ritchies Supermarkets or Liquor stores and then entering online at www.ritchies.com.au/birthday or by scanning a QR code available in-store.

Who is eligible to participate in the Ritchies 155th Birthday Promotion competition?

Entry to the Ritchies 155th Birthday Promotion competition is open to Australian residents aged 18 years and older. Employees and immediate family members of the Promoters or associated agencies are ineligible to enter.

How are winners selected in the Ritchies 155th Birthday Promotion competition?

Winners of the Ritchies 155th Birthday Promotion competition will be drawn at a pre-event prize draw on 14 October 2025 at Ritchies Supermarkets Head Office. The first five valid entries drawn will win the opportunity to attend the competition final event.

How will winners be notified in the Ritchies 155th Birthday Promotion competition?

Winners of the Ritchies 155th Birthday Promotion competition will be notified by mail, email, phone, and the results will also be posted online at www.ritchies.com.au/birthday within three business days of the prize draw.

What happens if a winner does not claim their prize in the Ritchies 155th Birthday Promotion competition?

If a winner of the Ritchies 155th Birthday Promotion competition does not claim their prize within 14 days, a secondary draw will take place on 29 October 2025 to award the prize to another valid entry.

What are the details of the Finalist Event for the Ritchies 155th Birthday Promotion competition?

The Finalist Event for the Ritchies 155th Birthday Promotion competition will occur on 7 November 2025 at Ritchies Pentridge Supermarket in Victoria, where participants will have the chance to draw for the $1,550,000 Major Prize. Travel and accommodation will be provided for winners from QLD and NSW.

What are the odds of winning the $1,550,000 Major Prize in the Ritchies 155th Birthday Promotion competition?

The odds of winning the $1,550,000 Major Prize in the Ritchies 155th Birthday Promotion competition are 1 in 200.

What happens if the Major Prize is unclaimed in the Ritchies 155th Birthday Promotion competition?

If the Major Prize in the Ritchies 155th Birthday Promotion competition is not redeemed within the required time, it will be forfeited. Prizes are not transferable or exchangeable unless specified otherwise.