To enter, individuals must purchase any specially marked Elephant in the Room wine bottle ("Eligible Product") from any Participating Retailer during the Promotional Period, obtain a purchase receipt, scan the QR code on the neck tag or sticker of the Eligible Product, visit www.elephanttoedinburgh.com, follow the prompts to the promotion entry page, input the requested details, and submit the fully completed entry form during the Promotional Period.

The first valid entry drawn will win a trip for two (2) adults to Edinburgh, Scotland valued at up to AU$15,000. The prize includes 2 x return economy airfares from the winner's nearest capital city (if winner resides in Australia) or from the winner's nearest capital city airport (if winner resides in New Zealand) to Edinburgh, Scotland; 5 x nights twin share, 4-star accommodation; 2 x Key Event Show tickets to the Edinburgh Festival Fringe (valid for any two (2) Key Event Shows during 04/08/2024 until 26/08/2024); and AU$1,000 spending money for the winner only awarded in the form of an electronic funds transfer to the winner's nominated Australian bank account.