What is the Ritchies Birthday Competition?
The Ritchies Birthday Competition is organised by Ritchies Stores Pty Ltd to celebrate their 156th birthday. Participants have the opportunity to win significant prizes by shopping at Ritchies Supermarkets or Ritchies Liquor stores in Victoria, New South Wales, or Queensland. The competition is open to residents of these states who meet the entry requirements.
What are the prizes for the Ritchies Birthday Competition?
The Ritchies Birthday Competition offers a major prize of AU$1,560,000, a consolation prize of AU$10,000, and AU$5,000 cash prizes for finalists. Additionally, there are four weekly minor prize draws, each awarding 50 winners with a AU$250 Ritchies Gift Card. The total prize pool is valued at up to AU$1,588,960.
When does the competition close?
The competition closes at 11:00 PM local time on 29 September 2026. Entries must be submitted before this time to be eligible for the prize draws.
How do I enter the competition?
To enter the competition, individuals must spend AU$40 or more in a single transaction at any participating Ritchies Supermarket or Liquor store in Victoria, New South Wales, or Queensland. Entry can be completed by visiting the Ritchies website and submitting an online entry form or by scanning a QR code on promotional material in stores.
Who is eligible to enter the Ritchies Birthday Competition?
The competition is open to residents of Victoria, New South Wales, and Queensland who are aged 18 years or over. Employees of Ritchies Stores Pty Ltd and their immediate families are not eligible to enter.
How is the winner selected?
Winners are selected through random draws. The Pre-Event Prize Draw takes place on 5 October 2026 at Ritchies Head Office, with finalists selected to participate in further prize events. Weekly minor prize draws occur throughout September 2026.
How will the winner be notified?
Finalists and minor prize winners will be notified in writing by email and may also be contacted by telephone within three business days of the relevant draw. Their names will be published on the Ritchies website.
What happens if the prize is unclaimed?
If a prize remains unclaimed for three months from the applicable draw date, a redraw will be conducted. Replacement winners will be notified in writing by email and may also be contacted by telephone.
Who is the promoter of the Ritchies Birthday Competition?
The promoter of the Ritchies Birthday Competition is Ritchies Stores Pty Ltd, located at 10/1095 Frankston Dandenong Road, Carrum Downs VIC.