What is the Penfolds Collection Release competition?
The Penfolds Collection Release competition is organised by Treasury Wine Estates Australia Limited. It offers participants the chance to win a unique wine experience by making a qualifying purchase through specified online platforms. The competition is open to eligible members of the Cellardoor.co or Friends of Penfolds/Penfolds Kalimna Club online stores.
What are the prizes for the Penfolds Collection Release competition?
The prize for the Penfolds Collection Release competition is a luxurious Penfolds Wine experience for the winner and one adult companion. It includes return economy airfares to Adelaide, two nights in a five-star hotel, and exclusive wine experiences such as the Kalimna Homestead tasting and Magill Estate restaurant experience. The total prize pool is valued at up to $9,940.
When does the competition close?
The competition closes at 11:59 PM AEST on 31 August 2026.
How do I enter the competition?
To enter the competition, participants must log into their Cellardoor.co or Penfolds account during the competition period and make a qualifying purchase of $600 or more on Penfolds products from the website. Each qualifying purchase grants one automatic entry into the draw.
Who is eligible to enter the Penfolds Collection Release competition?
The Penfolds Collection Release competition is open to Australian residents aged 18 and over who are members of Cellardoor.co, Friends of Penfolds, or Penfolds Kalimna Club, or become a Private Client. Employees of Treasury Wine Estates and associated entities are ineligible.
How is the winner selected?
The winner is selected through a random draw held at 1 PM AEST on 8 September 2026 at Level 8, 161 Collins Street, Melbourne, VIC 3000. The first valid entry drawn will win the prize.
How will the winner be notified?
The winner will be notified by phone and in writing within seven days of the draw. Their last name, first initial, and postcode will be published on the websites on 17 September 2026 for 28 days.
What happens if the prize is unclaimed?
If the prize is unclaimed by 5 PM AEST on 22 September 2026, an unclaimed prize draw will occur at 12 PM AEST on 23 September 2026 at the original draw location. The new winner will be notified by phone and in writing within two days.
Who is the promoter of the Penfolds Collection Release competition?
The promoter of the Penfolds Collection Release competition is Treasury Wine Estates Australia Limited, located at Level 8, 161 Collins Street, Melbourne VIC 3000.